Whilst user experience became an actual â€˜conceptâ€™ with the beginning of the widespread use of computers in the 1990s, its roots actually go all the way back to the 1940s when the study of human factors and ergonomics brought together users, machines and their environment in the context of enhancing a userâ€™s experience. Since then the â€˜user experienceâ€™ has become firmly associated with the design of digital systems, although it doesnâ€™t have to be linked with a computer but could apply to any experience someone has with a product, a system or an item.
In modern day web design the user experience is king and standards get higher and competition fiercer, as users become more demanding about the interactions they have with digital systems. However, the user is not the only factor in the user experience and for most UX designers the aim is to tailor their design so that it finds that spot between the userâ€™s needs and a businessâ€™ goals. When that target is hit UX is an incredibly powerful tool.
There is a wide range of information out there when it comes to design advice for user experience but we have found that the following key tips are essential for working towards that powerful user/business balance.
- Donâ€™t overwhelm people with information. If you have a lot of information to communicate then drip-feed it. Offer it up in small chunks and allow the user the option to move on to the next bit each time.
- On a similar tip, donâ€™t expect people to remember a huge amount of information, most people will struggle with more than four items in one go.
- Donâ€™t underestimate the power of illustration. Most people respond more instinctively to an example rather than a description.
- Use clean design â€“ overcrowded pages make people want to look away and are difficult to use to find information. Make sure everything on the page is obvious and user friendly, for example if something is a click through then make sure it looks like a click through.
- Grouping is a great way to structure information on a page to make it intuitive, rather than overwhelming. But remember that anything you group should go with the other information/items in the group or it wonâ€™t make sense.
- Utilise adaptive thinking â€“ never before have we had the ability to create such a satisfying and personal user experience from the technology we have.
If you are looking for a fresh and challenging new UX job at an exciting and cutting edge company we can help. JM Digital is the digital specialist of the JM Group recruitment agency and we have a wide range of experience helping the best candidates find the most progressive and exhilarating new roles, from Developer jobs to UI jobs.