Mobile World Congress 2018

JM Group
13 February 2018
 

The biggest mobile show on earth, Mobile World Congress, is about to take place in the Mobile World Capital of Barcelona for the 13th year in a row. At this year’s event, the prominent theme is “creating a better future with mobile technology,” with mobile communication now reaching nearly 5 billion people or 2/3 of the world’s population.

MWC18 IN A NUTSHELL

Today, mobile technology is truly having a renowned impact by improving health services in remote areas, tracking diseases, empowering urban farmers, monitoring elections, lowering the threshold for free education, giving everyone access to banking services, connecting families across the globe and so much more.

One big challenge nonetheless, is that the “the real world” is years behind the promises and deliberations presented at large conferences. While technology companies and industry experts discuss how voice control and personal assistants are taking over the home, most people still struggle to make them do anything more than set an alarm or tell them the weather.

LGs opening presentation at CES on the LG CLOi smart home assistant serves as a reminder to the industry. The industry has a habit of creating unrealistic expectations, but when push comes to shove, ends up under delivering. This recent video of what HAL 9000 would be like if it was powered by Alexa is funny, but also serves as a great representation into what people are experiencing on a daily basis. The same holds true for Virtual Reality, Artificial Intelligence, the smart home and Autonomous Vehicles.

One notable exception is Apple. While a few years behind on delivering “new stuff,” they bring to the table products that work. In the past year, Apple has launched their Face ID and Artificial Intelligence technologies. Their desire to deliver on their promises could possibly be the reason that they’ve postponed the delivery of their Apple HomePod. This leads us to an important lesson to everyone exhibiting at Mobile World Congress 18: show off the latest concepts, but be honest about the readiness of the technology.

WHAT YOU CAN EXPECT TO SEE AT MWC18

At Mobile World Congress 18 you will be hearing about Personal Assistants, Artificial Intelligence, 5G, Blockchain, more Augmented and Virtual Reality, Smart Home’s and the increase in devices connected to the internet.

Take for example emerging technologies like the Sophia robot, the stepping stone to robots that actually think. In 2017 and again at CES 2018, Sophia the Citizen Robot stole the show, dominating the AI assistant conversation and reporting. We can except MWC18 to be no different.

Often the less exciting, real heroes of the show are forgotten or over shadowed by mega trends. Take mobile apps for instance. By listening to industry experts, you would have thought we reached peak app status several years ago. On the contrary, last year alone, revenues from Apple’s App Store grew 30% while app usage continues to increase at a similar rate. In reality, most enterprises are only now finally starting to catch up to “mobilizing the enterprise” with the launch of mobile apps.

So maybe the big trends at MWC18 are in the non-trends?

  • Making our devices and data more secure with Intel’s security flaw a big topic
  • Digital transformation of the mobile Industry which is far overdue
  • Making 4G faster and more reliable
  • Mobile payments leading the way in China
  • Tools to develop better apps for employees and consumers
  • Making Telemedicine available to Healthcare
  • Mobile technology that reduces energy usage, waste and CO2 emissions
  • Using mobile technology to build smarter factories, better transportation, safer cars and a better world

This leads us back to the prominent theme for this year… Enter MWC18 with this in mind, “creating a better future with mobile technology.” Make this your mantra for the conference. I’m sure this way you’ll get a lot more value out of the conference, rather than just checking out all the latest gadgets.

​By Magnus Jern, Chief Innovation Officer, DMI

 

BLOG

5 Tips to be a Digital Hero

To be honest, I hate using the word digital. To me saying that a company is digital is about as useful as saying it runs on electricity. It’s what you do with digital technology to achieve your organization's goals that makes the difference. Digital should be part of the DNA of th

24 April 2018

Enterprise DevOps Transformations

Changes to Anticipate with Enterprise DevOps DevOps in a larger, mature organisation is different from its small and brave counterparts. For a start, it is far harder to embrace change. So when a movement like DevOps comes along, with its commitment to agile, it can be hard to re-organise and

03 May 2018

Quit Your Job the Right Way

31st January is the day workers are most likely to hand in their notice. If you are one of these people looking to move on then it's important to hand in your notice the right way. We Brits generally don't enjoy confrontation or awkwardness, so for most people, giving notice is not usually an enj

17 January 2018

Human-Centric Mobile Trends 2018

Tired of buzzwords, glitchy new handsets, smartwatches, talks about how AI will replace employees, virtual reality shopping replacing physical stores, and other technology trends that hardly impact you in the short term? Then this is the trend report for you. We believe that the winners of th

24 January 2018

Why Google Won't Eat You

  I love Google Translate. It was in August 2016, in Rio de Janiero, when our eyes first truly met. I picked up Google Translate on my iPhone at the 2016 Olympics, and it turned out to be a lifesaver. Alone in the city, it allowed me to get around the city without having to depend on

27 March 2018

Perceptions of Change: How Much Intellectual Humility Have You Got?

By Applied Influence Group Prior to Barack Obama's decision in April 2016 to authorise the mobilisation of ground troops in Iraq and Syria, he had called the US' intervention in the region 'a dumb war', he had opposed previous troop surges during the Bush administration, promised to withdraw all

16 January 2018

Diversity & Inclusion

Creating a diverse and inclusive work environment is essential in order to compete for top talent amidst changing demographics.  This infographic points to the business benefits of diversity and illustrates how the working population is changing in terms of gender, age, race and ethnicity.

15 May 2018

Top IT Skills in Demand 2018

One of the most common questions we get asked is: 'What are the most desired skills for the IT industry?' Here are some of what we believe to be the most in-demand IT skills so far this year: /uploads/library/files/Top%20IT%20Skills%20SlideShare.pdf

02 May 2018

5 Tips to be a Digital Hero

To be honest, I hate using the word digital. To me saying that a company is digital is about as useful as saying it runs on electricity. It's what you do with digital technology to achieve your organization's goals that makes the difference. Digital should be part of the DNA of the organization and

24 April 2018

Helping Hand

The end of the tax year presents a final chance to make use of tax allowances and exemptions that can give children a big step up the financial ladder. "Saving is a very fine thing. Especially when your parents have done it for you." As the intergenerational wealth divide widens, Winston Chur

27 February 2018

Employee Retention

Are you doing everything you can to retain your current employees?  In an increasingly tight market, organisations should be implementing solid retention strategies that include creating a great culture, offering development opportunities and competitive pay rises.  

14 May 2018

Mood, Emotion, Temperament & Jamie Carragher

First things first, this is not an attempt to excuse what Jamie did. Just an examination of some of the factors that might have been at play and what we can learn to stop ourselves from reacting badly to situations. I'm probably not the only one who was quite surprised to see Jamie Carragher in t

12 April 2018

Mood, Emotion, Temperament & Jamie Carragher

First things first, this is not an attempt to excuse what Jamie did. Just an examination of some of the factors that might have been at play and what we can learn to stop ourselves from reacting badly to situations.   I'm probably not the only one who was quite surprised to see Jamie Ca

12 April 2018

Why Google Won't Eat You

  I love Google Translate. It was in August 2016, in Rio de Janiero, when our eyes first truly met. I picked up Google Translate on my iPhone at the 2016 Olympics, and it turned out to be a lifesaver. Alone in the city, it allowed me to get around the city without having to depend on anyo

29 March 2018

Brexit and IT Recruitment

The UK relies heavily on the immigration of EU citizens to make-up its workforce.  Over 2 million EU nationals work in Britain and over a fifth of UK start-ups are led by EU entrepreneurs.   Brexit may mean the end of free movement of EU citizens as restrictions on immigration are put i

26 April 2018

The Hidden Benefits of Enterprise DevOps

DevOps can drive process benefits to an enterprise For those of you that have been stuck under a rock for the last few years, DevOps is a way of developing, deploying and supporting applications in the most responsive and coordinated way possible. Once it becomes established on a running pr

09 April 2018

Mobile World Congress 2018 Predictions

The biggest mobile show on earth, Mobile World Congress, is about to take place in the Mobile World Capital of Barcelona for the 13th year in a row. At this year's event, the prominent theme is "creating a better future with mobile technology," with mobile communication now reaching nearly 5 billion

13 February 2018

Save Billions By Thinking Of Your Influence Strategy - By Applied Influence Group

Upon reading the news headlines this morning, I was astounded to see this story detailing that one tweet from Kylie Jenner, a reality TV star, had knocked $1.3bn off Snapchat's stock market value. It begs the questions why did this happen and what could Snapchat have done to avoid it? Snapcha

12 March 2018

Annual Leave Infographic

The always-on nature of work has contributed to a decline in annual leave usage.  Unused holiday time not only hurts the economy due to lower holiday spend, it perpetuates a culture of burnout, ultimately reducing employee productivity.  The antidote to this is for employers to create a co

16 May 2018

Top IT Skills in Demand for 2018

One of the most common questions we get asked is: 'What are the most desired skills for the IT industry?' Here are some of what we believe to be the most in-demand IT skills so far this year: Top IT Skills SlideShare

02 May 2018
Top